Understanding your audience can be a little difficult, but when you take a step back and look at things from another side, you can change the way you feel about what you are doing and your group. 

Connect with the Audience

When there is common ground, it is easier for people to connect with you as a person and to really hear what you’re saying.

Slow down and be present.

Sometimes meeting facilitators or presenters feel that they need to hurry ahead and spill the most important points to make the most of the audience’s time. In reality, this ends up hurting them because the audience connects better with real people than facts.

View the Audience as Participants

You can sometimes feel like an entertainer or like you have to be the only one speaking to keep the attention of the room. This can almost be like putting up a wall between you and the audience because it gives no room for participation and interaction.

Don’t Make a Speech, Make an Experience

Use more than one of the senses to engage your audience. Split the room into groups and give them a goal or job to report back. The audience will get more out of what you are saying by experiencing a scenario firsthand.

Show Then Tell

Show your audience something that stirs up emotions or a reaction from them. When you capture their attention with, for example, a personal story, you can help them better visualize the end result.

Don’t Stress About Looking Good

Being imperfect makes a professional facilitator more relatable and accessible. When you are real with the group, it opens the audience up to trust you. Sometimes when things go wrong or don’t go as planned, you can teach the audience a real life lesson that you didn’t even have planned.

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